ID by amoamo Breakdown

I’ve been keeping track of the new app in town ID by amoamo and found its onboarding and user experience really refreshing as compared to most other social media apps. I even Tweeted about it which was caught up by some of their team members.

This was quite innovative by @amoamoamo  app. Explaining why you should invite your friends while humanising the experience . Felt refreshing pic.twitter.com/MqwuzeIwWF
— @roohchill (@roohchill) January 14, 2024
    
    

You can see the breakdown here

Three things stood out for me:

• Explaining their users why they need to do something in a very creative way such as the above video
• The use of haptic touch wherever necessary to make the experience active instead of passive progression
• Using refreshing colors and copy to keep the users engaged while not doing it too much. They restrict their users across most touchpoints to take one action at a time